Create a non-alcoholic line that captured our audience from dry January through to the rest of the year

Our audience is constantly evolving. Not only over decades as pallets change but over a year people tend to fluctuate in their drinking habits. We know because after the holidays alcohol sales are down (across the board) so why not give our audience an alternative so good they keep it on deck the whole year?

Craft beverage drinkers seeking bold, premium flavor without the alcohol

Great interest in non-alc category, low interest in boring flavors

We could have given our fans a sweet sparkling cider in a can and called it “Zero Proof”, but we wanted to go above expectations and blow up the category.

Double up and hit on the RTD mixology with the backing of our most iconic brands

We dug into our brands that have already captured an audience, Triple Jam being the number one fruited craft cider in the country, but added a mocktail twist. A spicy marg for El Chavo, an Old Fashioned for American Apple, and a berry mojito for Triple Jam. Delicious, refreshing, and exciting.

Positive clicks, distributing accross our national foot print and beyond by opening up Amazon distribution capabilities

Not only did we uncover a whole sub category of our audience that is interested in non-alcoholic products through email campaigns, but we successfully launched the product as our first Amazon line. Plus gave our signature products a new section to dominate.