Designing events is about more than visuals. It’s about creating a cohesive experience that translates a brand into a physical environment. From identity to signage, merchandise to digital promotion, each event is built as a system that works across mediums and evolves easily with the current trends.
Cider Dayze is a great example of an event I was able to influence from 2019 through 2025, directing and crafting all aspects of this Beer and Cider festival from merch, to tent setup, to way-finding, and beyond.
Events often bring together lots of different design strategies, no matter the type of experience. Bringing together character development, branding, experiential, product, and more.