Designing events is about more than visuals. It’s about creating a cohesive experience that translates a brand into a physical environment. From identity to signage, merchandise to digital promotion, each event is built as a system that works across mediums and evolves easily with the current trends.

Cider Dayze is a great example of an event I was able to influence from 2019 through 2025, directing and crafting all aspects of this Beer and Cider festival from merch, to tent setup, to way-finding, and beyond.

Events often bring together lots of different design strategies, no matter the type of experience. Bringing together character development, branding, experiential, product, and more.

Sauce Off branding utilized a character and it’s own unique brand package. Local event that was tailored to the community of Blake’s Hard Cider headquarters.

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