Designing events is about more than visuals. It’s about creating a cohesive experience that translates a brand into a physical environment. From identity to signage, merchandise to digital promotion, each event is built as a system that works across mediums and evolves easily with the current trends.
Cider Dayze is a great example of an event I was able to influence from 2019 through 2025, directing and crafting all aspects of this Beer and Cider festival from merch, to tent setup, to way-finding, and beyond.
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2019
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2021
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2022
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2023
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2025
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Events often bring together lots of different design strategies, no matter the type of experience. Bringing together character development, branding, experiential, product, and more.
Sauce Off branding utilized a character and it’s own unique brand package. Local event that was tailored to the community of Blake’s Hard Cider headquarters.
Blake’s Lavender Festival needed an update that would embrace the farm roots it was born on, but also highlighted a new modern aesthetic. Being a staple event on the Blake’s Farm calendar, evolving from a feature weekend to a month long celebration, I had been able to see this event take off from the second year to the 10th when I was given the opportunity to refresh.
