Below you will find a selection of projects from my time building the Blake Farms brand.

At the core of Blake’s is the orchard and cider mill that started in 1946. Not only is the orchard a functioning farm with u-pick, seasonal events, and houses the headquarters of Blake’s Hard Cider Co., but it’s also a brand in itself. Selling canned goods, produce, and a multitude of other products inside retail locations on property and beyond, to Meijer and Kroger. The Blake’s name became a trusted source for fresh produce, fruit beverages, and staple pantry goods, not just a place to celebrate one singular season. I built a year-round feature for every family in Michigan.